CowParade Surrey officially launched to the public this Bank Holiday Monday at the Surrey County Show. Many had the opportunity to get up close to some of our magnificent moos and find out more about the world’s largest public art event which comes to Surrey this summer. 15 of our full-size moos were dotted around the showground for all to admire and for those who had already downloaded our free app they could start collecting cows and winning rosettes!!
The cows will be gradually appearing throughout Surrey from June until the end of August for all to see and then the fun really begins! Our specially designed app, created by digital design agency Akiko Design, is free to download and allows you to ‘check in’ to each cow as it’s found. You’ll discover lots about each cow, be able to win rosettes, take part in quizzes and more. Those who find the most cows will be entered into a prize draw to win a luxury Kuoni holiday for two to Mauritius!
The autumn will see the cows auctioned off for charity. Each cow sponsor gets to choose a charity of their own to benefit from half of the auction proceeds, with the other 50 per cent going to the Surrey Hills Trust Fund, established in partnership with the Community Foundation for Surrey to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty. The fund supports local community projects and enterprise schemes that benefit and enhance the Surrey Hills. Wendy Varcoe, Executive Director of the Community Foundation for Surrey comments; “The Surrey Hills Trust Fund is an exciting local initiative enabling local residents to donate now to protect and conserve the stunning natural landscape and help local communities to access and enjoy the Surrey Hills for generations to come.”