Local, Quality, sustainable

The Surrey Hills is home to a wonderful array of rural enterprises with a diverse range produce, crafts, activities and places to stay.

Use this directory to help you experience the best of the Surrey Hills.

To find a great place to eat, a unique gift, a gorgeous getaway or a personalised service, start by choosing a category below then browse our wide selection of Members.


Surrey Hills Champion

Become a Surrey Hills Champion and be part of a growing network of like-minded individuals and organisations, who share the same love of the Surrey Hills and belief in the key values of sustainability, quality and local provenance

We Fly Fish Ltd

We Fly Fish Ltd

Connect with nature

We think the best fly fishers are the ones who have the most fun, and we can help you get more enjoyment from the sport. Wherever you are on your fly fishing journey, We Fly Fish can help you realise your potential. You might want to try fly fishing and see if it is for you. Or you may be more experienced and want to learn a specific new skill. Other clients ask us to support them on a planned route from complete beginner to accomplished fly fishers.

If you are just starting you may wonder what fly fishing entails and why some people get so much out of it. Presenting an artificial ‘fly’ and successfully deceiving your quarry requires an understanding of the ecosystem you are fishing in, observation and stealth. To succeed you have to be truly ‘in the moment’, focussed on what is going on underwater. Time flies and all thought goes into how the fish may be fooled. Many new fly fishers find the tranquility of our fisheries and the thrill of the chase to be a unique combination.

Fly fishing has sometimes been seen as an expensive, difficult pastime for men of a certain age and background. Nowadays our sport is enjoyed by women and men of all ages and levels of physical ability. It doesn’t have to be expensive and we use rivers and stillwaters near London.

Some of the most famous fly fishing rivers in the world such as the Test, Itchen and Hampshire Avon are within easy reach. It was on these chalkstreams that the Victorians developed the techniques and etiquette of the modern sport. They attract anglers from all over the world who come for the history, spectacular wildlife and water quality.

We Fly Fish Pros are expert fly fishers, fully insured and qualified to coach at all levels of experience. Between us we have fly fished pretty much all over the world, represented our country in competitive fly fishing and fly casting, set fly casting distance records, trained and assessed new coaches for the sport’s National Governing Body. When we are coaching we are dedicated to providing you with a safe, fun, effective learning experience that is based around you and your needs. We want the experience to be exceptional, and are proud of the feedback we get on Google reviews.

Our Story

We Fly Fish was established to provide inspiring fly fishing coaching for beginners through to experts. Founder Marc O’Regan started fly fishing in the early 1980s and has fished for trophy species around the world. Marc gained game angling coaching qualifications at Loughborough University and Grafham Water. Now a licensed professional coach, he leads coaching at Albury Estate Trout Fishery, Frensham Trout Fishery, Beaverbrook Hotel and Birtley House. Marc heads the We Fly Fish coaching team across Southern England, and is a Coach Educator for the Angling Trust.

Working within the Surrey Hills

Being based in the Surrey Hills gives us several top quality fly fishing venues within the Area of Outstanding Natural Beauty we can use that are easy to access from London. Clients visiting us are always amazed by the tranquility of the environment. Within an hour we can also get to world class chalk stream fishing where the modern sport was developed (River Test, Avon and Itchen) and to the largest body of water in South East (Bewl Water). We enjoy working with clients based locally or visiting, and are pleased to help the community through our work with the Scouts.