Our Team

Simon Whalley – Executive Chairman

Simon Whalley is the Chairman of the Birtley House Group Ltd which provides full nursing care and supported living at Birtley House in Surrey. The Nursing Home (Eyhurst Court Ltd) was registered in 1932 by Simon’s grandparents making it probably the oldest private care home, still managed by the founding family, in Britain.

Birtley House was a designated Showcase for Surrey County Council’s energy event in 2011 for its extensive environmental activities including biomass heating for the care home and it hosts the Surrey Hills Wood Fair and a major sculpture exhibition amongst many other events attracting over 10,000 visitors each year.

Simon helped set up Surrey Hills Enterprises CIC, which he now chairs, to build a brand for the Surrey Hills, promote local produce and help conserve its environment. He also chairs the Surrey Countryside & Rural Enterprise Forum which is building a programme of collaborative working to help fund projects in the countryside in the county.


Carrie White – Events & Projects Manager

Carrie White has been with SHE since its inception in 2012 and is also the Company Secretary; she has a wide range of local knowledge and experience in events, project management, community engagement and customer services. Carrie is responsible for delivering the Wood Fair and Wood Fuel Conference as well as the day to day administration in support of the Board.


Carol Hornsby-Smith – Marketing Manager

Carol came to SHE with wide ranging marketing experience gained in her previous roles at BBC Worldwide. She is now using her skills to develop our web presence, enhance our marketing expertise and undertake a wide range of activities to support our members. She has lead the rebuild of the Surrey Hills website and developed the SHE online directory, providing members with their own ‘microsites’ in order to promote their businesses, as part of a combined effort.

Carol was Chair of the PTA at her children’s school for over 2 years and is still actively involved in fundraising there.


Maddy Hounsham – Finance Officer

Maddy has been the part time finance officer for Surrey Hills Enterprises since March 2014 following her appointment as group accountant for Birtley House Group in 2013. Prior to that Maddy worked for 6 years as a finance manager at a non-maintained special school. As well as using her extensive experience in accounts and payroll, Maddy is responsible for financial strategy and budget setting & monitoring for SHE. In her spare time Maddy loves to explore the Surrey Hills with her family and sample the quality produce on offer.

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