Surrey's countryside, and the Surrey Hills in particular is under pressure as farmers face high costs and low returns which result in a combination of economic depression, agricultural crises and high property values. The outcome of this is that farms in Surrey are among the most vulnerable in the UK.
In a recent survey 70% of shoppers said they would buy more local produce if they could identify it. In response to this, and the above problems the Surrey Hills food brand, an innovative, farmer controlled marketing initiative was launched.
The Surrey Hills brand is a mark of distinction for high quality local produce sold under an origin approved scheme and protected by law. The brand bridges the gap between supply and demand, increasing returns for rural businesses.
Green Farm Programmes
A Green Farm Programme is an individual programme whereby every farmer supplying the Surrey Hills Brand has an environmental audit and a compulsory work plan to further improve and conserve the landscape and wildlife features on the farm. The Farming & Wildlife Advisory Group (FWAG) is a national charity that advises farmers on how to integrate environmental objectives within their farm practice. For more information visit www.fwag.org.uk.
By working closely with local retailers, caterers and the tourist industry, farmers are building themselves a new future in Surrey and offering consumers a fresh taste of the countryside.
For further information on finding local produce in Surrey click here