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2016 is the year of CowParade Surrey Hills

Nativity moosSurely you’ve herd about CowParade Surrey Hills? The world’s largest public art event is coming to Surrey from May to August 2016. The idea of CowParade is that individuals, companies and schools sponsor a life-size cow and either decorate it themselves, or bring in an artist to do it. The cows will then be displayed around Surrey from May to August before being herded to the inaugural Surrey Hills Food, Drink and Music Festival on 3rd September at Coverwood Farm in Ewhurst, where they will be auctioned off for charity. Those judged to be extra special will be auctioned at a glittering ceremony held at a unique London location later in the year. In a novel move, while the models are being decorated and moved around, their location can be tracked via a specially-created app.

Surrey Hills Cow Parade Launch 2 WEB by Dani MaimoneCowParade Surrey was officially launched by leading National Hunt jockeys Richard Johnson and Sam Twiston-Davies at Sandown Park in November 2015. The jockeys unveiled the Surrey Hills Cow, a chrome painted cow, named ‘Mirror Moo’.  The concept behind the chrome cow, painted by metal work specialists Spray Chrome UK, is that it reflects the landscape of the Surrey Hills. Mirror Moo certainly causes lots of interest everywhere she goes!

CowParade was born in Switzerland in 1998 and has been staged in more than 80 cities and towns worldwide. Over the years 3,000 cows have been decorated by more than 5,000 artists. CowParade New York had 450 cows and was seen worldwide by 45 million people. The highest-grossing cow was created by designer John Rocha for CowParade Dublin in 2003 – studded with thousands of pieces of Waterford Crystal it was auctioned for $146,000 – quite a lot of moo-lah indeed!

CowParade Leader Tim Metson comments; “Cow Parade provides a unique opportunity to raise awareness of the Surrey Hills and in particular farming. My family have been farming at Coverwood Farm in Ewhurst since the 1950s, and we have seen many changes. Cow Parade coming to the Surrey Hills allows us to shine a light on what an important role farmers play as custodians of the landscape”.

Cow Sponsors
Chrome cow-18We are currently on the lookout for Cow sponsors to sponsor a life-size cow and either decorate it themselves, or bring in an artist to do it. Organisations can choose their own charity and the auction proceeds will be split between that and the Surrey Hills Trust Fund, a charity established to conserve and protect the Surrey Hills Area of Outstanding Natural Beauty, leaving a legacy for generations to come. The fund supports local community projects and enterprise schemes that benefit and enhance the Surrey Hills landscape.

CowParade Project Manager Carol Hornsby-Smith comments: “CowParade 2016 will give sponsors the chance to connect with millions of people. It offers a huge, unique PR and marketing opportunity that should generate even international interest. Various levels of sponsorship are available from a single cow to a whole herd. The trick is to create a cow that will raise lots of money at auction!”.

The sponsor’s logo will appear on a plinth and a dedicated sponsor web page as well as inclusion in the CowParade’s extensive PR and social media campaign.

The initiative has already secured offers of support from key players including the National Trust, schools and Surrey businesses such as Sandown Park Racecourse. The event will be driven by Coverwood Lakes & Farm and Surrey Hills Enterprises and has support from Surrey Community Foundation and the backing of Surrey County Council.

Artists
birthaOur aim is to fill Surrey with bold, interesting, well executed cows throughout the summer before being auctioned in September for charity. This provides a great opportunity for local artists to promote their work and contribute to their local community. Artists may submit up to five designs. If you are a local artist and are interested in participating in this project, please complete the online form at
www.cowparadesurreyhills.com/artists.

JS75925240Internationally renowned artist Alexander Creswell is patron of CowParade Surrey Hills. Alexander is known for his extraordinary fluency and technical skill in watercolour and his remarkable ability to capture ‘the spirit of place’. Alexander’s paintings are born of his extensive travels, but it is to Copse Place in Surrey that he returns to distil his ideas from his writing and sketching and create his finished paintings. He comments: “CowParade is a brilliant platform for generating creativity and for bringing together businesses, schools and individuals across Surrey, it will also be a huge amount of fun! Together we will be creating a massive art installation with the potential to raise lots of money for good causes and for the Surrey Hills Trust Fund in particular.”

For more information on how to take part call the CowParade Surrey Hills team on 01483 661150 or visit the website at www.cowparadesurreyhills.com

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